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University of Florida

The University of Florida

Project: Because of You Video


Challenge  To engage a wider audience in an effort to revitalize campaign enthusiasm and build momentum for continued growth 


We partnered with the client to design and produce a powerful donor engagement tool crafted to reconnect key stakeholders and inspire renewed commitment to the campaign by:

  • Identifying and highlighting the philanthropic impact made as a result of current campaign contributions

  • Creating a platform for engaging a wider audience by demonstrating local, state, and national impact made my the university, its alumni, and friends

  • Utilizing original song and music bed created specifically for this project and performed by student talent

  • Creating a highly customizable finished product, modified based on the specific priority areas of each event location--designed to speak directly to the regional audiences throughout the state

See the resulting donor engagement video here.