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University of Iowa

Project: For Iowa. Forever More. Launch

For Iowa. Forever More.


Launch a $1.7 billion campaign for the University of Iowa in a way that celebrated the past while focusing on the promise of the future


We partnered with the client to produce a multi-media experience that will stay with attendees long after the event itself, designed to:
  • Celebrate generations of Hawkeyes past, present, and future in an effort to reinforce the significance of the campaign theme: For Iowa. Forever More.

  • Reinforce the important, life-changing role the University of Iowa plays for individuals, for the region, for the state, and for the world

  • Share key campaign messages and fundraising priorities through an engaging multi-media presentation

  • Recognize and thank lead contributors to the campaign

  • Inspire renewed commitment to the University and drive meaningful philanthropy

  • Feature video tools that can easily be repurposed for post-event communication and follow-up regional events

See the opening video for the campaign launch event here.