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Three Ways to Maximize Your Campaign Close Event

Oct 5, 2018

Completing the close of a successful campaign is certainly cause for celebration. A campaign close event presents an amazing opportunity to not only celebrate reaching an important milestone, but to deepen donors’ emotional commitment, engage a broader constituency, and sow seeds for future philanthropic support.


Athletics as Part of a Campaign Strategy

Jan 2, 2018

When your alumni and friends think of social opportunities and connections with the university, many of them will think of athletic events.


New Academic Year; New Stewardship Strategy

Sep 8, 2017

Summer is wrapping up and the first indications of fall have started to arise. Faculty are back in teaching mode. Students are filling the halls. Alumni are visiting campus.


Video as an Engagement & Stewardship Strategy

May 11, 2017

Video is one of the best vehicles for emotionally engaging an audience through compelling storytelling about people, information, and ideas they care about and find meaningful. However, without proper planning and a strategic focus on content, your video can send the wrong message.


A Story Worth Sharing

Nov 1, 2016

Storytelling, as a means of sharing organizational vision, demonstrating social impact, and inspiring philanthropic contributions, plays an increasingly important role in today’s fundraising efforts.


More Than a Message: How to Engage, Inspire, and Motivate Your Audience

Oct 20, 2016

People love to be inspired. We seek out opportunities to witness wonder and to stand in awe of greatness. We long to be passionately engaged and we yearn to make a difference.


More Than Just Moving Pictures: Planning for Impact

Sep 2, 2016

Truly meaningful donor stewardship is well planned, individualized, and creates deeper donor engagement with your organization. Before you begin implementing video in your stewardship strategy, take time to thoughtfully prepare.


Video ROI: Getting the Most from Everything You Produce

Aug 29, 2016

There is no question that video can be an extremely powerful and effective stewardship tool—making it a highly worthwhile investment.


Does A Blank Screen Tell Your Story?

Jul 7, 2016

Digital signage is currently the largest category of promotional spending in the United States. Flat screens are ubiquitous in public spaces, commercial environments, and the halls of higher education and medical institutions.


4 Ways Video Can Influence Stewardship

May 11, 2016

If you’re not using video as a part of your donor stewardship efforts, you may be overlooking one of the most powerful tools available to your organization. Video is a highly effective means of communication and can be one of the most impactful ways to connect with and steward donors.


5 Videos Every Advancement Website Must Have: Using Video to Inspire Philanthropy

Apr 12, 2016

What does your web presence really say about your organization? Does it tell your story? Is it compelling? Will it resonate?


5 Videos Every Medical Development Website Must Have: Using Video to Inspire Philanthropy

Apr 12, 2016

What does your web presence really say about your organization? Does it tell your story? Is it compelling? Will it resonate?


Critical Stages for Event Planning

Mar 4, 2016

Event planning. Does the thought itself bring on feelings of dread, images of overwhelmed staff members, or the urge to avoid calendars?


Scholarship Videos: 5 Secrets to Effective Content

Dec 16, 2015

It’s easy enough to say it’s all about storytelling, but to tell a good story, one must first have good content.


Secrets to a Meaninful, Memorable, Maximized Event

Sep 14, 2015

Events play an important role in donor engagement and fundraising. They also require enormous resources to produce: time, energy, and, of course, money.


Video Storytelling: Maximizing Donor Engagement

May 1, 2015

Video has become an increasingly valuable tool for content marketers everywhere, and has been particularly useful in the nonprofit sector.