Digital signage is currently the largest category of promotional spending in the United States. Flat screens are ubiquitous in public spaces, commercial environments, and the halls of higher education and medical institutions. Fundraisers, too, have adopted the use of digital signage, and it’s easy to see why. The benefits and opportunities are numerous.
Yet the most commonly cited benefit of digital signage—ease of updating donor lists and changing messages—often proves to be a challenge for academic and medical institutions. The exciting process of placing digital signage in service is often followed by the somber realization that the work required to create and maintain a continuous stream of new, quality content has been grossly underestimated.
What could be a powerful tool to communicate inspirational stories, share innovative research updates, and provide beauty in your facilities is often a dark screen. Or worse, the content displayed has been there so long that visitors are actually trained to ignore it.
Mindseye Project Partners and Presentation Design Group have partnered to provide a new service that turns black or boring screens into vibrant, moving examples of your donors’ generosity and the amazing work taking place within your institution.
The service combines digital content creation and posting services in a single, turnkey solution specifically for fundraising organizations. Whether it’s working with existing screen space, or developing new display designs and content, our team will work with you to create a sustainable plan for continuous inspiration.
The combined expertise of Mindseye Project Partners and Presentation Design Group in visual philanthropic outreach is unrivaled. Every year, we partner with hundreds of fundraising organizations across the continent. As experts in the field, our creative teams, veteran interviewers, production managers, and technicians understand the difficulties of your important work and provide comprehensive solutions tailored to meet your unique needs.