Video is one of the best vehicles for emotionally engaging an audience through compelling storytelling about people, information, and ideas they care about and find meaningful. However, without proper planning and a strategic focus on content, your video can send the wrong message.
To fully leverage video to communicate your desired message, planning and preparation is a vital step on your path to success. Before you begin production on any video project, it is critical to identify and understand:
Who your audience is
What your audience already knows
What you want your audience to know
How you want them to feel
What you want them to do
Once you have fully explored and answered these questions, you can begin the journey of crafting a powerful video message that connects with your audience, fosters viewer engagement, and deepens donor commitment to your institution, program, or initiative.
To learn more about this first step to accomplishing your end goal(s) through video communication, view the recent Mindseye Project Partners webinar, Video as an Engagement & Stewardship Strategy, presented in partnership with the Association of Donor Relations Professionals (ADRP).
This is a video recording of the ADRP-sponsored webinar, Video as an Engagement & Stewardship Strategy, that was facilitated by Mindseye Project Partners on March 28, 2017. This webinar session examines the surprising benefits of utilizing video in the stewardship and engagement process from the donor's perspective.