Capture DONOR STORIES
Through a series of video vignettes

Overview:
This series of five, 2- to 3-minute video stories each highlight a specific donor and his/her history and relationship with your institution.  Each of these stories features interview footage with a single donor or donor couple talking about the life-changing experiences that drive his/her/their giving.  The resulting narratives are each blended with relevant campus and project visuals and an appropriate music score to recognize and pay tribute to someone who has truly made a difference and inspire future giving.

Purpose:
Behind every major donor is a story, and that story is key to understanding the significance of that donor’s philanthropy and his/her motivation for further giving.  By capturing the stories of your most cherished donors, you will have the opportunity to learn more about their underlying motivations and simultaneously inspire others to become engaged philanthropically with your institution. 

A Solution for Multiple Donor Engagement Challenges:
Your own Donor Stories can be used to:

• Honor important donors with an invitation to take part in a professional on-camera interview
• Uncover life-changing experiences and hidden donor passions through the interview process
• Enhance your recognition program by paying tribute to those who have made a significant difference for your institution
• Preserve the legacy of your most cherished donors and inspire others to follow in their footsteps
• Bring meaningful content to your campus kiosks and special presentations to raise awareness of giving opportunities
• Enhance donor development calls, as part of a presentation or as a leave-behind
• Build a strong foundation to raise more private dollars

Flexible delivery:
With delivery of the end-product in multiple formats, you can share your institution’s stories through a variety of channels, including:

• DVD distribution
• Website features
• Online/YouTube/Podcast postings (linked from emails)
• Campus media walls/Visitor Center kiosks
• Closed-circuit T.V.
• University/College Television Networks
• PowerPoint or Keynote presentations

Our Standard Donor Stories Package:
With timely feedback and approvals from your team, MINDSEYE will provide the following standard services within 6 to 8 weeks:

• Initial planning meeting (2 hours)
• 5 video interviews with donors and beneficiaries (one of each per story)
• Background footage of relevant campus/project visuals (facilities, classrooms, labs, students, faculty, etc.)
• 1 ½ days of on-campus shooting with a 3-person crew
• Transcription and digitizing of interviews and background footage
• Background music for video
• Editing of assembly cuts (five basic storylines with music)
• Client review & feedback on assembly cut
• 1 round of revisions on assembly cut
• Editing of dressed cuts (addition of background footage to all five stories)
• Client review & feedback on dressed cuts
• 1 round of revisions on dressed cuts
• Five segments of finished video (approx. 2 to 3 minutes each) delivered in up to three different formats (i.e., DVD, QuickTime file, Windows Media file, etc.)

Customization of this package is available upon request.

 

To find your solution to the ongoing challenge of donor engagement, contact us at: cbergren@mindseyepartners.com or call us at 319-298-3462.