Say THANK YOU Card

Say THANK YOU
with a donor recognition video

Overview:
This 4- to 6-minute video weaves together interviews with institutional leaders, faculty, and students who have been impacted directly by donor generosity.  The resulting narrative of progress and appreciation is blended with footage of relevant campus visuals and an appropriate music score to convey heartfelt gratitude and inspire future giving through a powerful and moving story. 

Purpose:
More than a thank you, donors want to see how they have made a difference with their philanthropy and hear the heartfelt gratitude of the students and faculty who have benefited.  A well-crafted donor recognition video provides this opportunity and helps create the kind of gratifying gifting experience that encourages future giving.

A Solution for Multiple Donor Engagement Challenges:
Your own Donor Recognition/Thank You video can be used to:

  • Show appreciation to contributors at a donor recognition event or in a private setting
  • Celebrate campaign successes and mark progress during a long-running campaign
  • Close a campaign on a high note and set the stage for future giving
  • Demonstrate the commitment of your donors and the gratitude of your institution in an effort to inspire others to give
  • Enhance donor development calls, as part of a presentation or as a leave-behind
  • Build a strong foundation to raise more private dollars

Flexible delivery:
With delivery of the end-product in multiple formats, you can share your institution’s appreciation through a variety of channels, including:

  • DVD distribution
  • Website features
  • Online/YouTube/Podcast postings (linked from emails)
  • Campus media walls/Visitor Center kiosks
  • Closed-circuit T.V.
  • University/College Television Networks
  • PowerPoint or Keynote presentations

Our Standard Recognition/Thank You Package:
With timely feedback and approvals from your team, MINDSEYE will provide the following standard services within 6 to 8 weeks:

  • Initial planning meeting (2 hours)
  • 5 video interviews with institutional leadership, faculty, and students
  • Background footage of relevant campus visuals (facilities, classrooms, labs, students, faculty, etc.)
  • 1 ½ days of on-campus shooting with a 3-person crew
  • Transcription and digitizing of interviews and background footage
  • Background music for video
  • Editing of assembly cut (basic storyline with music)
  • Client review & feedback on assembly cut
  • 1 round of revisions on assembly cut
  • Editing of dressed cut (addition of background footage)
  • Client review & feedback on dressed cut
  • 1 round of revisions on dressed cut
  • 4 to 6 minutes of finished video delivered in up to three different formats (i.e., DVD, QuickTime file, Windows Media file, etc.)

Customization of this package is available upon request.

 

To discover your own solution to the ongoing challenge of donor engagement, contact us at: cbergren@mindseyepartners.com or call us at 319-298-3462.